LOEWE Perfumes - LOEWE AGUA 44.2

LOEWE AGUA 44.2

The oceans, lungs of the world, however, are also the biggest garbage dump. More than 12 million tons of waste arrive each year to seas and oceans, impacting negatively and directly on marine ecosystems, the economy, tourism and on people’s health and safety.

On the path to sustainability, and under the premise "acts locally, impacts globally", LOEWE Perfumes, through the new fragrance LOEWE AGUA 44.2, joins the Association Ambiente Europeo in the project "International Coastal Cleaning"

An action that means another step to those already made in previous years by LOEWE Perfumes, and the iconic fragrance LOEWE AGUA, with the aim of ensuring the quality of the waters and the preservation of the Posidonia in the Mediterranean Sea.

About Ambiente Europeo:

Since 2010, the Association Ambiente Europeo (AAE) has mobilized more than 16,000 people in more than 380 points in Spain within the framework of the "International Coastal Cleanup" project of the Ocean Conservancy, the largest voluntary event in the world. calls annually to more than half a million people in more than 100 countries and territories of our planet to collect, classify and record the waste that pollutes the coasts and sea and river beds.

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44,200 Units

With the sale of the 44,200 bottles produced - numbered edition - of LOEWE AGUA 44.2, LOEWE Perfumes will help Ambiente Europeo in the "International Coastal Cleaning" project, a citizen science project that seeks to raise awareness about the problem represented by marine debris, as well as coordinating and carrying out the cleaning of beaches of Spain and which in 2018 managed a figure of 4.5 tonnes of waste collected in just over 19,000 meters of coastline.

LOEWE AGUA 44.2

Discover the new Eau de Toilette from the LOEWE Agua family. A fragrance with aquatic notes that exudes a sensation of purity.

This fragrance represents everything that is natural, White. A hesperide floral composition, most notable for Kumquat and Lotus Flower. The Yuzu adds an extra touch of freshness and the Lily of the Valley complements it, adding a delicate and floral nature.

LOEWE AGUA 44.2

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